12/24/2023 0 Comments Double sided earringsStud earrings became especially popular in the 1960s. Screw-back earrings debuted in the late 19th century and allowed people without pierced ears to don the embellishment. When diamond jewelry gained prominence in the 19th century, thanks to prosperity in Europe and the United States as well as the greater accessibility of gemstones, studs adorned with fine diamonds became popular. Although earrings sometimes fell out of favor over the years - such as when ear piercing was prohibited by the Catholic Church in the 13th century - they’ve remained one of the most enduring forms of body modification. Stud earrings are frequently dated back over 7,000 years to Asia, where they were worn mostly by upper-class men to indicate their wealth and status. Though their design has evolved, vintage stud earrings are still a classic jewelry style. We think we will soon see the emergence of jewelry brands from the region that will become prominent and will grow internationally, and we want to be part of that.Stud earrings have a unique and rich cultural history. We feel there is incredible talent in the UAE and in the region as a whole and that it is time to change the perception of this market. Over the last few years, we started seeing more and more UAE-born brands that in addition to manufacturing also design very unique pieces that really stand out even when compared to large established international brands. Moreover, for a long time the Dubai jewelry market, in addition to being a large trading platform, was mainly focused on manufacturing. We see the UAE as our home, a country that has given us so much and which is part of who we are today, so it was very important for us to have the full process be local, from design to manufacturing to customer service. We had our children here and we grew in our careers and in our life in general. We moved to Dubai a few days after getting married in 2010. Why is it important to create the pieces locally?īeing a UAE-born brand is very dear to our hearts. We think consumer behaviors have evolved significantly over the years and our aim is to address these changes, which means: (i) breaking the unwritten rules of jewelry design-we bring sophisticated mechanisms to jewelry, a lot of colors through enameling-the application of a glass colored paste to the gold-and we use a very large variety of precious and semi-precious stones in special cuts and settings, (ii) a top-notch online experience bringing convenience and speed in addressing consumers questions-we deliver in two hours in Dubai and next day in other Emirates and internationally and (iii) frequent new product drops-instead of releasing one or two collections per year, we have new original designs being released every month. We feel the jewelry market has been stuck for a long time in a relatively traditional mindset, in (i) the way the jewelry is designed, which is according to a relatively narrow set of unwritten rules, in (ii) the way the jewelry is sold to the consumer, through luxury but somewhat uncomfortable retail settings and in (iii) the way new collections are released–rarely. The idea behind Maveroc is to bring a fresh perspective to the jewelry market and give consumers the option to purchase quality, genuine fine jewelry outside of big brand names, niche designers, and brick-and-mortar stores.
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